Willards, MD Profile: Facts & Data


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Willards, Maryland - Basic Facts

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The Town of Willards had a population of 947 as of July 1, 2022.

The primary coordinate point for Willards is located at latitude 38.3912 and longitude -75.3485 in Wicomico County. The formal boundaries for the Town of Willards encompass a land area of 1.08 sq. miles and a water area of 0 sq. miles. Wicomico County is in the Eastern time zone (GMT -5). The elevation is 36 feet.

The Town of Willards has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

The Town of Willards is located within District 14, Willards, a minor civil division (MCD) of Wicomico County.

Alternate Unofficial Names for Willards: Grover, Holly Swamp, Willard's, Williards.

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  1. Willards 2022 Demographic Data
  2. Growth Rates for Willards (Historical & 5-Year Forecast)
  3. Peer Comparisons (Rank and Percentile)
  1. Neighborhoods Demographics (Home Values, Household Income, etc.)
  2. Maryland Research Tools (Easy Tools & Current Data)
  3. Maryland Data Comparison Tool - 2022 Demographics

Willards, MD Data & Demographics (As of July 1, 2022)


Total Population 947 (100%)
Population in Households 947 (100.0%)
Population in Families 776 (81.9%)
Population in Group Quarters1 0
Population Density 833
Diversity Index2 36


Median Household Income $45,503
Average Household Income $56,271
% of Income for Mortgage4 18%
Per Capita Income $23,416
Wealth Index5 35


Total HU (Housing Units) 410 (100%)
Owner Occupied HU 272 (66.3%)
Renter Occupied HU 115 (28.0%)
Vacant Housing Units 23 ( 5.6%)
Median Home Value $158,791
Average Home Value $166,820
Housing Affordability Index3 143


Total Households 387
Average Household Size 2.45
Family Households 265
Average Family Size 3.00
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.


2020-2022 2022-2027
Population -0.74% -0.32%
Households -0.57% -0.26%
Families   -0.30%
Median Household Income   1.76%
Per Capita Income   2.97%
Owner Occupied HU   0.58%

Willards, MD - Peer Comparisons by Rank and Percentile

The table below compares Willards to the other 536 incorporated cities, towns and CDPs in Maryland by rank and percentile using July 1, 2022 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 331 39th
Population Density # 330 39th
Median Household Income # 511 5th
Housing Affordability Index # 393 73rd
Per Capita Income # 520 3rd
Diversity Index # 340 37th

Additional comparisons and rankings can be made with a VERY EASY TO USE Maryland Census Data Comparison Tool.

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